144th OFDA Convention and Exhibition—Columbus, OH
The 144th OFDA Convention and Exhibition “Elevate your Impact” promises to be an exciting, informative, and highly informative event that includes our own Larry Stuart, Jr. presenting a keynote address with Poul Lemasters, Esq. entitled The Modern Funeral Journey (It’s Not Just Cremation!).
Join Poul and Larry as they take you through a two-hour journey of one family’s funeral experience. This comprehensive journey will span all stages, from the initial search for a funeral home to the heartfelt commemoration of their loved one. More than a mere portrayal from the consumer’s perspective, this journey will track the funeral professional through each step and shed light on actions taken, missed opportunities, and unexplored avenues.
This journey will help you see that disposition – cremation included – is far more than a transactional event. It underscores the moments where profound connections with families are forged, emphasizing operational stability, legal liability, ethical considerations, revenue growth, and ultimately, superior service delivery.
Drawing from their extensive expertise, Poul and Larry will integrate years of experience, education, and insights gleaned from various data sources, as well as real-life scenarios from the deathcare community. Leave this program and the OFDA Convention experience with a better understanding of what it will take to not only understand the future of funerals – but more importantly how to succeed.
Speakers
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Poul LemastersGeneral Counsel | ICCFA
Poul began his career in deathcare more than 20 years ago as a funeral director and embalmer. He quickly recognized that the growing risk and liability in deathcare along with the lack of support and resources for those in this profession made for a deadly combination. So, he decided to go to law school—and he passed!
Today, Poul uses his unique background in both deathcare and law to provide resources and counsel to other deathcare professionals. He gets calls for assistance in risk management, daily operational conflicts, form and contract reviews, valuations, and regulatory matters. Basically, all the exciting issues our profession has to offer. Poul advises several funeral home, crematory, cemetery, and trade associations across the United States. He also shares his know-how with those in the field by serving as General Counsel and Advisor for ICCFA and is integral in the development of the Educational Programs.
You’re always welcome to call Poul to learn about proactive prevention for your business, or for some reactive counseling after you get sued.