The best way to meet and exceed today’s consumer expectations is to check our ego at the door of the funeral home. Funeral service could easily go the way of the VHS tape if we don’t evolve and provide what our families really want and need.
It’s that time of year again, the holiday that seems to be made specifically for funeral service professionals— Halloween! Because most of us fall somewhere on the Spooky SpectrumTM whether it be full on costuming and partying or simply enjoying a scary movie and handing out candy, Halloween is a holiday that is popular amongst our …
Why would someone that works for a living making $50K per year, raising 2 children and 2 dogs buy a Louis Vuitton purse for $3,500? What is the attraction? They aren’t even made of leather!! Why is it also that that person wouldn’t think of spending $3,500 for a funeral if their spouse died. WUT?? I recently had an epiphany on this and decided I had to write about it.