The 2o20s will be known for more than just a time of pandemic. With the virus and the already anticipated increase in the death rate, there is a new renaissance in funeral service. A New Golden Age, because the public knows, once again, the value of honoring their dead. But, do they know how best to accomplish this? How do we, as a profession, let the public know that WE are their best option?
WE MUST REINTERPRET OUR TARGET AUDIENCE!
Our marketing strategy and focus needs to change radically, to remind the public that no one is better at turning a dead body into a living memory than a licensed funeral service professional.
HINT: It is NOT about the products!
How we can help
Our radical approach to marketing targets the living even if they have no need of our services now or in the near future.
Service not Product
The key is to be the first think they think of when that need arises. Our methodology costs the same wether you target 10 leads or 10o,000 leads at the same time, so remove the limits, spread the word, and watch them come to you!
Loyalty has changed, even in our profession!
We do not earn repeat clients because we offered the best keepsakes. They come back because of US and the professional services we are trained to provide.