The best way to meet and exceed today’s consumer expectations is to check our ego at the door of the funeral home. Funeral service could easily go the way of the VHS tape if we don’t evolve and provide what our families really want and need.
Visualize a bon-fire. Envision the flames licking the air and hear the crackling of the wood burning. Smell the smoke and notice the sparks and embers spitting as the fire consumes the logs. Now imagine that instead of logs being consumed by fire it is a dead body in a box. Your mental picture just …
Why would someone that works for a living making $50K per year, raising 2 children and 2 dogs buy a Louis Vuitton purse for $3,500? What is the attraction? They aren’t even made of leather!! Why is it also that that person wouldn’t think of spending $3,500 for a funeral if their spouse died. WUT?? I recently had an epiphany on this and decided I had to write about it.