Honoring the Past
Analyzing the past and applying that wisdom to the future can reveal trends and predict outcomes that can result in a more positive impact on our profession and our cultural richness.
Cremation
Why Don’t You Just Google It? 🙄
We already know from the marketing people that 85% of Google searches are done to find funeral homes, but if someone Googles information about the different aspects of funeral services, what do they find? Is this information from a reputable source, made for shock value, or simply an ad for a product? Let’s do a simple experiment and look at the top of the Google page for some common questions and examine their sources.
Why Don’t You Just Google It? 🙄 Read More »
Stay Positive, Together!
As a licensed funeral director and embalmer, and mortuary school professor I am proud to be a member of a community that collectively arranges for and executes with professionalism the creation of meaningful moments for millions of deceased people’s loved ones. This community can weather ANY challenge, together.
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Things Funeral Homes Should Always Consider Regarding a 3rd Party Cremation Partner
Funeral directors know, when someone dies, things can happen quickly and all of a sudden there are a lot of plates spinning in the air all at once. Almost all of the plates stay spinning by the funeral director and support staff, and the precision dance that is a funeral service happens and another life is honored in whatever way the family and friends chose. BUT…
Things Funeral Homes Should Always Consider Regarding a 3rd Party Cremation Partner Read More »
Crematory Operator’s Pre-Cemation Checklist
Anticipating problems before they happen virtually eliminate the possibility that they will, in fact, happen!
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Bernoulli and the Prep Room
There’s always a lot of discussion amongst embalmers about the chemicals they use, the cosmetics they like, and the techniques they deploy in restoration. When we think of embalming, we can easily call to mind that related sciences are chemistry, biology, anatomy, and microbiology, but what about physics? Occasionally you will see someone post a question in an online forum about what pressure people like to use during injection, and invariably the answer is “slow and low.” The “slow” is in reference to the rate of flow or speed of the embalming solution and the “low” is addressing the pressure of the injection. Let’s take a look and decide if this answer is a reasonable one.
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Identification and chain of custody
It’s not just for crime scene investigators!
Identification and chain of custody Read More »
How Checking Your Ego At The Funeral Home Door Can Help You Remain More Relevant
The best way to meet and exceed today’s consumer expectations is to check our ego at the door of the funeral home. Funeral service could easily go the way of the VHS tape if we don’t evolve and provide what our families really want and need.
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What REALLY Goes on Inside a Crematory?
Visualize a bon-fire. Envision the flames licking the air and hear the crackling of the wood burning. Smell the smoke and notice the sparks and embers spitting as the fire consumes the logs. Now imagine that instead of logs being consumed by fire it is a dead body in a box. Your mental picture just changed, did it not? Should it have? To understand the differences in these fires (and some might say more importantly, to understand the similarities) is fundamental to understanding what goes on inside a cremator.
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Death and Self-Worth are Strange Bedfellows
Why would someone that works for a living making $50K per year, raising 2 children and 2 dogs buy a Louis Vuitton purse for $3,500? What is the attraction? They aren’t even made of leather!! Why is it also that that person wouldn’t think of spending $3,500 for a funeral if their spouse died. WUT?? I recently had an epiphany on this and decided I had to write about it.
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